Commercial+Writing

Assignment: Sell any piece of literature we have read this year in a commercial of approximately a minute. In groups of 3-4 people, the students are working as follows

The Flea by John Donne: Chad Hoback Mohammad Mehio Mark Simpson

Paradise Lost: Ben Crook Max Coyle Patrick Duffey Chase Owen

Pride & Prejudice Justin Park Eddie Seay John Sehrt Andrew Wright

Rime of the Ancient Mariner: Sam Givens Hunter Ractliffe Phillip Spelman

Day 1: We watched various commercials pre-CGI from [|Classic Commercials]

Day 2: Students worked together to create their first page to present their idea. They were required to write a tagline, an abstract of their commercial, and their jingle/slogan to sell the idea

Day3: Students worked together to storyboard their idea. For our purposes, they used an abbreviated format where each page represented 5 seconds of commercial time. They were to write the title of their commercial and the setting of the page ont he upper left hand corner. On the right, they wrote the sequence of the slide. On the bottom left they wrote the caption or summary of the speech, and on the bottom right they wrote the time stamp.

Day 4: They received a guest lecture on proper screen writing format for film. They were given the following handout, walked through the abbreviations, and began to write a few of their scripts. Also check out, []

Day 5: They worked in class together on their scripts in order to divide up the writing duties.

Day 6: They read through their scripts in class in order to time their commercial. The official time was written on the script before turning it in for feedback.

Day 7: Final commercials are shown in class.